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Building a world of
Zero Wasted Potential

For people, business, and society.
Because every journey matters.

Join #ZWP

We're just getting started... and WE NEED YOU!
This is your moment to help change the world of work.

Everyone deserves the opportunity to find meaningful work.

Together, we're breaking down barriers and co-creating a more equitable and prosperous world of work!

We're a collective of passionate leaders committed to unlocking potential in people, for the benefit of the person🧍, the business 📊, and society 🌏.

Learn more about why we believe, how you can benefit and importantly, how you can get involved.

Read the full manifesto


#ZWP has been released into the world to be co-created and developed by every one of us.

We believe potential is just as unique as the person, and so are their stories. Hear from people from every walk of life and industry on what Zero Wasted Potential means, and why it's so important to them.


We’re spreading the word about the power of Zero Wasted Potential across the globe. Catch the latest news and stories of people and organizations working towards unlocking potential.

May 10, 2022

Reejig recognized by the World Economic Forum as a 2022 Technology Pioneer

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We all have the power to unlock potential in countless ways. So what’s the impact of not taking action?


of people trust strangers more than their own boss


of people who resign say lack of appreciation was a key reason


Employees who don't think they can achieve their career goals with you are 12x more likely to leave

Sign up and gain access to practical, action-oriented content and resources, co-created with business leaders, psychologists, and academics, to help you activate #ZWP in your world!

Thank you for joining our movement!

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Or you can download them here
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